{"product_id":"toujane-pure-rug-04-undyed-wool-copy","title":"Toujane Pure Rug 05 | Undyed Wool","description":"\u003cp\u003eThe Pure rug is handwoven from organic, undyed wool sourced from local sheep in Toujane, an Amazigh mountain village in southern Tunisia. \u003c\/p\u003e\n\u003cp\u003eWith no added color, pigments, or dyes, each piece draws its palette entirely from the natural tones of the wool itself — ivory, stone, charcoal, ash, taupe, and soft brown. This creates quiet variation across the collection, making every rug one of a kind.\u003c\/p\u003e\n\u003cp\u003eWoven by local women on traditional wooden looms, the Pure rug pairs natural texture with geometric Amazigh motifs for a look that feels calm, refined, and deeply rooted in heritage. Minimal yet full of depth, it brings warmth, authenticity, and cultural substance to bedrooms, living rooms, studios, and hospitality spaces. \u003c\/p\u003e\n\u003cp\u003eEthically sourced, sustainably packaged, and shipped directly to your business.\u003c\/p\u003e\n\u003cp\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDimensions\u003c\/em\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: 241cm x 142cm x 1.0cm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWeight\u003c\/em\u003e: 5.39KG.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Wool. \u003cbr\u003eProfessional-clean only. \u003c\/p\u003e","brand":"Blue Souk","offers":[{"title":"Default Title","offer_id":43615254708314,"sku":"TJNL250006","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/2912\/6746\/files\/article9-32-1.jpg?v=1783446889","url":"https:\/\/bluesouk.co\/products\/toujane-pure-rug-04-undyed-wool-copy","provider":"Blue Souk","version":"1.0","type":"link"}